Tips to more effectively share on social media

I wanted to give some suggestions on using social media, particularly Facebook, to promote an event.  So here's an example of an event that you might want to share on Facebook.  It's a simple graphic that gives all your information in a memorable way.

One of the most common mistakes is that people post such a graphic, but forget about the privacy setting.  The problem is that even though you've shared an event with your friends on your Facebook wall, those friends can't share the graphic with others, because the privacy mode limits it to only your friends. That situation than kills the virality of graphic. Friends and fans who would want to share your information won't be able to. It's not fair to expect such fans to take the extra steps to make the graphic public, or even expect them to have the technical expertise even if they were willing.

The following graphic was created by Derek Jenkins, and makes it plain how to fix that mistake :

Thanks to Derek Jenkins for creating this helpful graphic

So now you know -- if you post an informational graphic, follow to above steps to ensure your message is spread.

Once you've made that informational graphic public, there are a few other tips that can help promote your graphic:

• Tag some friends who you think would seriously act on this graphic and/or further spread the graphic
• Call or e-mail friends as well, or even meet up with them. Building interest in a personal way gets people excited about it.
• Post the graphics in groups which allow such graphics and are specifically relevant to it
• If you have annual or very special events, make sure you let staff, board members, or key volunteers know at your next scheduled meeting. That will put this graphic at the top of their priority list, and can boost the effectiveness.

If you need help developing your social media strategy, empowering your volunteers, and organizing your resources, contact JP Paulus of Do-Gooder Consulting at 872-222-8008 or at blog@do-gooder.us

Do-Gooder President JP Paulus on LinkedIN

Did you know that Do-Gooder Consulting president JP Paulus is on LinkedIn?

Included on his profile are several endorsements, such as community outreach, nonprofits, social networking, fundraising and volunteer management.
JP is active on several LinkedIN groups as well. These include Youth Ministry Today, Strengthening Chicago's Youth, and College Counselors: Admissions and Financial Aid, where JP broke the news on the FAFSA changeover from PIN to a username/password system.

We'd also like to share a recommendation by Pastor Jonathan Brooks of Canaan Community Church in Chicago:

JP Paulus is a lover of God, community and people. He has worked with our congregation to bring missions groups to serve in our community as well as provided a Free FAFSA workshop for college students in our community. I highly recommend Do-Gooder Consulting for those who are looking for someone passionate about community transformation.

We hope that the profile gives you better insight on the qualities that JP Paulus and Do-Gooder Consulting can bring to your organization.

Contact us at LinkedIn or more directly at LinkedIN-Web@do-gooder.us or call/text 872-222-8008.

Agenda for Illinois College Access Network 2014 conference

JP Paulus of Do Gooder Consulting will be a part of the 2014 Illinois College Access Network conference, co-leading the Social Media Basics workshop. (We made this announcement last week).

We now have the schedule of events, with all of the workshop sessions available. There are many helpful choices, and we won't take it personally if you choose the financial literacy workshop.

However, if you missed the registration deadline, please take a moment RIGHT NOW and contact Illinois CAN by e-mail at illinoiscollegeaccessnetwork@gmail.com or by calling Renee Tucker Martinez at 773-244-5575

Please invite your friends and colleagues to be a part of this event.

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Illinois College Access Network

5^th Annual Mini-Conference

Wednesday, August 6, 2014

8:00 am to 2:00 pm

Click Here to RSVP by Friday, August 1, 2014

8:00 – 8:30	Registration and Continental Breakfast (Hamming Hall)
8:30 – 9:00	Welcome and Opening Remarks Mike Dessimoz, ICAN Chairperson (Hamming Hall)
	Room C-33	Room C-34
9:15 – 10:15	Best Practices in Supporting Students Through College John Horan, President, North Lawndale College Prep Charter High School Khair Sadrud-Din, College Years Counselor, Link Unlimited	ACT/SAT Testing Updates: A Collaborative Presentation Marc Geslani, Senior Education Manager, The College Board George Schlott, Client Relations Account Executive, American College Testing Program
10:30 – 11:30	Effective Transitioning to College for Students with Disabilities Tanya Cox, Director of Special Needs, Malcolm X College Raynette Clark-Gully, Disability Director, Olive Harvey College	Creating the Framework for Institutional Marketing Success Leslie Millenson, President, The Millenson Collaborative
11:45 – 12:45	Social Media Basics for the College Access Professional JP Paulus, President, Do-Gooder Consulting Rusty Wimberley, Web Consultant, Severity Design	Financial Literacy: Managing Student Loan Debt Russ Goeltenbodt, Financial Literacy Experts
12:45 – 2:00	Lunch and Keynote Address with Q&A (Hamming Hall) Courtney Logan Author, Attorney, and ICAN Alum Author of Shaped by Fire: My Escape from Poverty’s Pit, Mr. Logan will speak of his youth in East St Louis, and how his experience in ACI’s College Readiness Program helped him reach for greater heights and beat the odds. Stay for a book signing after lunch with this impressive young man seeking to bring support to the college access cause.

The conference fee is $50 for Illinois CAN members and $100 for non-members. 

Annual memberships ($75 for individuals, $150 for organizations) can also be paid (check or cash) on August 6^th; the discounted fee will then be applied to the conference charge.

Free parking is available in the lot at the southeast corner of Foster (5200 north) and Kedzie (3200 west). The conference will take place in building #12, Hamming Hall.

For a campus map please follow the link below:

http://www.northpark.edu/About/Locations/North-Park-Campus-Map

Click Here to RSVP by Friday, August 1, 2014

North Park University * 3225 W Foster Avenue * Chicago, Illinois

Presenting at the 2014 Illinois College Access Network conference

JP Paulus will be a co-presenter for a workshop during the Illinois College Access Network conference in Chicago on Wednesday, August 6. He will join another colleague to present "Social Media Basics", to help Illinois CAN members how to best utilize this technology.

The aim of the conference as a whole is to help those who work with youth (and adults) get them to college, and to connect resources together to help our whole state improve our college graduation rates.

There is a cost (see the announcement below). Please send an e-mail to illinoiscollegeaccessnetwork@gmail.com if you have any questions.

The conference is on Wednesday, August 6, from 8am - 2pm at North Park University, 3225 W. Foster Avenue (in Hamming Hall, connected to the gym).  Free parking is available at the lot on the southeast corner of Kedzie and Foster.



Here is the official announcement:

2014 Illinois CAN Summer Conference on August 6th

Good afternoon, colleagues.  The 2014 Conference will be at North Park University, with the usual light breakfast at 8am and program starting at 8:30.  Lunch will be served and the conference will conclude at 2pm.Interest sessions will include

•   Financial literacy for students, with special emphasis on college loan debt 
•   Mentoring students through their college years
•   Testing update from ACT and The College Board: a collaborative presentation 
•   Transitioning to higher education for students with special needs
•   Marketing for non-profits: institutional advancement
•   Social media as a marketing tool: for students and for organizational visibility 

At lunch, our keynote speaker will be Courtney Logan, attorney and author of "Shaped by Fire: My Escape from Poverty's Pit."  Mr. Logan will speak of his youth in East St.Louis and how one of our members (Associated Colleges of Illinois) assisted him through its College Readiness Program.

The conference fee is $50 for Illinois CAN members and $100 for non-members.  Annual memberships ($75 for individuals, $150 for organizations) can be paid (check or cash) and the discounted fee will be applied at the conference.  Please let me know if you need a copy of the Network application and a list of the member categories and accompanying fees

Here's the planned schedule:

Registration and Continental Breakfast

8:30 – 9:00am          Welcome and Opening Remarks, by Mike Dessimoz & Leslie Millenson

9:15 – 10:15am       Break-out Sessions:

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10:30 – 11:30am     Break-out Sessions:

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11:45 – 12:45pm     Break-out Sessions:

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12:45 – 2:00pm       Lunch& Keynote Presentation by Courtney Logan:

                                    "Shaped by Fire: My Escape from Poverty's Pit."

For more information, go to the Illinois College Access Network website.

If you are at the conference, please come to see JP Paulus. If you don't see him, call or text 872-222-8008.

We look forward to seeing you!

We hope you LIKE to FOLLOW us!

Do-Gooder Consulting is on Twitter and Facebook, so we hope you will like to follow us!

We also want to explain our our internet presence is various fields.

Our website is found at www.do-gooder.us and has the basic information about our services.

We also maintain a blog, whch you can bookmark at blog.do-gooder.us and this is where we will give free advice in detailed articles.

On Twitter, @dogooderchicago, we send out short messages, such as reminders of meeting where we will attend (such as Chicago's Urban Youth Network and the Illinois College Access Network). We may also re-tweet relevent items, and other short thoughts and important links.

We also pre-schedule Tweets using Twuffer, so we can help get you information when you need it.

Our tweets are also automatically posted on our Facebook company Page. We'll use that page to also post polls, provide links to important items (with our own insight regarding the link), and items for discussion.

We can also interact with you as a Facebook Friend, with the ID of Do Gooder. We post tweets, similar to the page, but also have to the ability to message and realtime live chat with you as well.

If all of these technologies seems confusing, we also provide consulting to help you sort through it, and help you use it to benefit your organization.

You can also reach us in the "ancient" ways of snail mail, phone or e-mail.

Do-Gooder Consulting

P.O. Box 199233

Chicago IL 60619-9233

872-222-8008

blog@do-gooder.us

We look forward to hearing from you!